How Office Cleaning Impacts Customer Impressions and Brand Image
Whether we do it consciously or subconsciously, we often judge a book by its cover multiple times a day. For example, if you notice a poorly maintained lawn and garden and discarded and broken furniture on a front deck, it creates a bad impression.
Similarly, from the cleanliness to the overall upkeep, the way your business looks on the outside will have people forming opinions about you before they even walk in through the door.
Fortunately, cleaning services in Toronto understand the importance of appearance, and how it can affect every little detail of your business.
An Unkept vs. a Bright and Inviting Space
Let’s start on the outside area, as people will see this first. How presentable is it? Are the windows cleaned and sparkly, or are they dirty and clouded with grime? Are there cracks in the windows, door frames, or pathways leading to a dimly lit entrance?
While a good landscaper can tackle the pathways, outside lighting, and greenery, your cleaning company can make a huge difference to the windows, doors, and light fixtures.
Being the first thing people notice, clean and sparkling windows and doors will not only invite people in, but also show them that you value your business’ appearance and take pride in your store or office.
Your cleaning team won’t stop at the cleaning aspect, either. They can play a vital role in the building’s maintenance, by informing you of even the smallest issue that they find while making the rounds. This allows you to make repairs before they become costly, unsightly, and potentially dangerous.
A Welcoming Reception Area
Now that your next potential customer has crossed the threshold and ventured inside your business, the real work on first impressions begins.
The reception area is where people often congregate or wait for their appointments. It can also be the showcase for your products in a retail environment. However, dirty floors, overflowing garbage, and disorganized shelves will spell disaster.
A certain amount of upkeep is expected from staff working in the immediate area, such as taking out the garbage or cleaning up a spill to prevent accidents. Still, conducting a full cleaning is not always realistic for your staff, as it will take them away from other tasks.
Office cleaning services often work outside regular hours so as not to disrupt daily business and deliver the best cleaning possible. From sweeping and mopping floors to vacuuming rugs and dusting, all the cleaning aspects are handled professionally. Such expert cleaning will create a great first impression.
Public Areas
Any place where more than one person gathers in a public space can be a breeding hotspot for germs and bacteria alike. On regular business days, it can be hard for the staff to keep up with spot cleaning and disinfecting these areas, and bathrooms can be particularly problematic.
A janitorial cleaning service can be a lifesaver for larger companies. This means a small cleaning crew is always on-site. They make the rounds, checking for dirty areas and regularly cleaning bathrooms and kitchen spaces.
During after-hours, office cleaning in Toronto can do a full disinfection of the bathrooms. They will sterilize faucets, handles, doors, toilets, and sinks, as well as wash the floors, walls, and mirrors. This service is especially important to prevent cold, flu, and COVID-19 outbreaks.
Your Brand Is Your Company
Customer service, delivery speed, and product satisfaction are all part of what makes up your brand. While you may think that your brand is about flashy colours and a catchy jingle, it’s actually manifested in how your business appears to the public on a daily basis.
A clean, bright, organized, and sanitized space is far more appealing than a dark, grimy, and foul-smelling one. No one wants to enter a business establishment that appears to be dirty and in ruin.
The cleaner your property is, the happier your staff and customers will be, and your brand and reputation will increase through social media and word of mouth. Customers will remember your business as an inviting, safe, and bright space, and therefore, will be willing and excited to return and conduct more business.
Through regular cleaning, you can become aware of maintenance issues that need attention, such as water leaks or cracks in the structure. Professional cleaners are trained and have the right PPE and equipment for high-level cleaning, which is required for areas such as external windows and vaulted ceilings. This can be achieved without risk to your own staff.
With business cleaning services, even pest control management becomes easier due to the regular emptying of garbage and the proper disposal of food waste and other organic materials.
There is a common saying: “A happy customer will tell a friend; an unhappy customer will tell 10 or more people.” Your brand and company can suffer quickly if the cleaning is not maintained, as one bad review can do a lot of damage.
Contact RBC Clean for Expert Cleaning Services in Toronto
RBC Clean has been professionally cleaning homes and offices in Toronto and the GTA for almost seven decades. The skill and knowledge that is gained over such a long period of time means that our cleaning methods are always improving.
Our wide range of office cleaning services include commercial cleaning services, such as janitorial and construction clean-up, as well as common area condo cleaning and industrial cleaning.
For more information on our cleaning services in Toronto, you can call us at 1-855-493-9259 or contact us online.